Abstract : Museums have been forced by the pressure of change to switch practices and outlooks to transform museum visitors from passive consumers in a collection-focused ‘static exhibition’ to active participants in a visitor-centred ‘interactive technology exhibition’. This paper aims to model a framework for museum exhibition design that can be used as a prototype evaluation tool. It is achieved throughout analysing the interrelationships between museum visitors learning identities and their museum experiences and what are the display techniques that can be used to increase museum visitors’ social interaction with the museum environment and how each technique will affect the visitor’s learning behaviour and the nature of museum visitor experience in a digitally responsive interactive exhibition. Three quantitative methods tested and evaluated the museum visitors learning identities and their experiences on Giza Zoo zoological museum and modelling the prototype evaluation tool that can be used as a tool for future museum exhibition design, redesign, and evaluation.