[This article belongs to Volume - 54, Issue - 05]
Gongcheng Kexue Yu Jishu/Advanced Engineering Science
Journal ID : AES-21-07-2022-246

Title : Bitcoin Purchase Intention of Higher Education Students: an Approach from the Theory of Planned Behavior
Galleguillos Cortes, Carlos, Figueroa Ortega, Rafael, Börger Ferrari, Alexander, Sánchez Rodríguez, Johan,

Abstract : The purpose of this research is to determine the influence of the beliefs of higher education students towards the adoption of cryptocurrencies, based on the theory of planned behavior. The hypothesized model was tested on 174 students from a university in northern Chile, through an online survey. The results partially support the theory, that is, attitudes and perceived behavioral control have a positive and significant relationship with respect to intention, and this last one has a positive and significant relationship with respect to purchasing behavior. Finally, the theoretical and practical implications, as well as the limitations of the study, are discussed.